An AI-powered operations engine designed to transform raw leads into prioritized sales opportunities, reducing friction and maximizing the commercial team's ROI.

📌 The Business Problem

High-growth B2B companies invest heavily in lead generation. However, the bottleneck is often manual qualification: sales teams waste valuable hours contacting low-intent prospects, while real opportunities grow cold waiting for a response.

💡 The Architected Solution

I designed and built an end-to-end Lead Scoring and Routing Engine that automates prospect analysis from the very first touchpoint. This system doesn't just process structured data; it can "listen" to customers via voice messages, understand their urgency, and make real-time routing decisions.

🚀 Impact & Model Results

By implementing Generative AI and predictive models, the system successfully structured an efficient pipeline:

• Strategic Identification: The model automatically isolated 27% of high-priority leads, allowing the sales team to focus 100% of their effort on high-intent prospects.
• Automated Nurturing: The remaining 73% were routed via webhooks to automated email marketing workflows, requiring zero human intervention.
• SLA Reduction: By eliminating manual transcription and reading, the time from lead reception to qualification dropped from hours to seconds.

📊 Explore the Impact (Executive Dashboard)

The data structured by the AI feeds directly into a Business Intelligence dashboard. I invite you to interact with the results: 🔗https://public.tableau.com/app/profile/enzo.estevez/viz/BetterBusiness/Dashboard1

⚙️ Under the Hood

To achieve this, I orchestrated a modern, scalable tech stack:

• Voice AI & LLMs: Audio transcription using OpenAI Whisper and entity extraction (budget, urgency) through strict Prompt Engineering.
• Machine Learning: A Random Forest algorithm trained to predict conversion probability.
• Data Ops: Data cleaning, transformation, and storage in relational databases (SQL).

🔗 https://github.com/enzoestevez/Better-Business